YouTube launches dedicated 'slash fashion' hub for fashion and beauty content

This hub will feature original content from fashion content creators, live runway shows and more.


YouTube has some great news for you fashion junkies out there.

Google-owned video streaming platform YouTube now has a dedicated fashion destination which the team is apparently calling "slash fashion". This hub, like gaming, will feature original content from some of the most famous creators in the fashion industry, including global artists like Naomi Campbell and brands like Ralph Lauren. Sections like "beauty today" will also feature prominently.

YouTube launches dedicated slash fashion hub for fashion and beauty content

Subscribers will also be able to see live runway shows of brands like including Ralph Lauren, Michael Kors, Dior. Image: Reuters

Another thing that you will get to see on this channel will be "behind-the-scenes" videos from magazines like LOVE magazine, British Vogue and so on.

Image: YouTube

from 2014- 2018, channels related to beauty and fashion have grown six times. Image: YouTube

You will find sections like "Get ready with Camila Colheo" or "join Jenn Im for a Fendi fashion show in Rome".

This is a way of organising all the beauty and fashion related content at one platform so that the viewer doesn't have to waste time searching for such content.

According to YouTube, from 2014- 2018, channels related to beauty and fashion have grown six times. In 2018, the platform saw that these channels generated billions of views. Now they seem to think that the interest finally justifies the creation of a dedicated hub.

The Great Diwali Discount!
Unlock 75% more savings this festive season. Get Moneycontrol Pro for a year for Rs 289 only.
Coupon code: DIWALI. Offer valid till 10th November, 2019 .