tech2 News StaffFeb 08, 2017 11:22:29 IST
In June last year, YouTube introduced a mobile live streaming feature to a limited number of YouTube creators. Now, YouTube is rolling out the capabilities of hosting live video streams from mobile devices to all creators with over 10,000 subscribers. For creators, this is a new way to engage with fans, allowing for immediate and intimate live streams. Google plans to eventually roll out the feature to everyone using YouTube.
The mobile streaming feature has been baked right into the YouTube mobile application, and a single tap on the capture button is all it takes to go live. Live videos on YouTube work much the same way as regular videos, they can be searched for, found in recommendations, be a part of playlists, and be protected from unauthorised use. The streaming has been optimised for mobile platforms and is fast and reliable.
YouTube has indicated that it will continue to improve the mobile live streaming experience by taking feedback from creators. YouTube has already made some tweaks based on feedback, such as taking steps to improve the streaming quality across devices and slowing down the rate at which new comments show up in the live stream, which is useful and easier on the eye if many thousands of people are watching and reacting at once.
To help creators monetise their live streaming efforts, YouTube has introduced a feature known as SuperChat. The feature is the digital equivalent of getting front row seats at an event or show. SuperChat allows users to pay the creators a certain amount of money for their chats to show up on top. The purchased chat messages remained pinned to the top for up to five hours. Each user who pays to have a pinned chat, gets a visual flair on the chat.
SuperChat is a way to increase the engagement between users and creators, and allow the creators to make a little money on the side at the same time. The SuperChat feature for accepting payments is available in 20 countries, and viewers in 40 countries can make the payments. The colourful chat boxes are designed to grab the attention of the channel creators, as well as help fans make their comments stand out from the crowd.
Both Facebook and Periscope already support mobile live streaming. YouTube had initially made the announcement that live streaming on mobile was on its way at VidCon in June 2016. AIB was one of the first Indian creators to get the mobile live streaming feature. The interface includes a viewer count, a like count and a button to switch between front and rear camera views.
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