Nishtha KanalJul 11, 2013 09:38:31 IST
The cloud-storage war is only just heating up and veteran YouSendit is throwing its hat into the ring. The service has rebranded itself and is now being called Hightail, in an attempt to move just beyond storage space.
Brad Garlinghouse, CEO of YouSendit announced the rechristening of the service in a blog post and said that the brands development had been going on for many months now. “Hightail is a new identity that represents the current breadth of our services, as well as everything we aspire to become. It also marks the fundamental changes that have happened at our company,” he wrote.
The service will now try to evolve into something beyond simply sending. Launched back in 2004, it has been known best to come in handy to send across files that were too large for your emails to send. It will now be looking at becoming the service that you can use not only just to share but also as a collaboration tool.
New apps coming up
The service already has a loyal user base of about 43 million users across the world in the free as well as paid sections and it will be looking to not just retain this base, but also garner more users. And the name was where Garlinghouse, who took over the reins of the company last year, wanted change to reflect first. “With a name that strides like a giant across a landscape of Boxes, Syncs and Shares alongside an audaciously elegant look that contrasts with the endless dreary blues of the cloud space, Hightail leads by example. It is the standard bearer that will help transform steady growth into true evolution and take our business to the next level,” he wrote.
Of course, at the core of Hightail will still remain the simple attach and share features that made the company what it is today. The service will be rolling out redesigned apps for mobiles and a new web based experience in the coming weeks. Pricing options have undergone a change too. There is now a “Lite” option that will let you store 2GB of data of files no larger than 50MB for free. Pro users will be able to store files 2GB and larger in size up to 5GB for $9.99 a month. There is also a Pro Plus plan that offers unlimited storage for $15.99 a month.
The rebranding comes only a day after competitor Dropbox unveiled its plans of developing its application further as well as its integration with Yahoo Mail on Android and acquisition of Mailbox.