Yahoo! picks up startup LookFlow to bolster Flickr's discovery feature

Yahoo’s shopping spree is still on its way. The Sunnyvale based company has now picked up LookFlow, a startup that built new ways for people to work with content. The acquisition comes in a move to bolster Flickr’s features.

In a blog post announcing the acquisition, Bobby Simon of LookFlow wrote_, “We built LookFlow as an entirely new way to explore images you love — combining delightful user experiences with the latest advances in machine learning.”_ Simon wrote that the the Flickr team shared LookFlow’s passion for creating experiences and technology to help people discover images.

Flickr discovery to get a boost

LookFlow essentially worked on helping people to find, explore and collect content they’re interested in. The company uses a state-of-the-art artificial intelligence tech to deliver “a revolution in online search and discovery”. Yahoo! seems to be keen on picking up the startup’s know-how to better aid discovery in its photo service, Flickr. The photo sharing service that lures in both professional and amateur photographers has seen some updates in the recent past but could use some help as far as discoverability goes. Hopefully, LookFlow’s knowledge and talent will help plug that gap.

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In the post, Simon says that LookFlow fans can be on a lookout for the product in future versions of Flickr. He also wrote that the team that will be heading to Yahoo! will not just be working on making Flickr a better product. It will also be helping the company build a new deep learning group and is willing to take over people passionate about the same.