Yahoo! has announced that it will now offer live performances on Yahoo! Music with live studio audiences, in collaboration with Nissan North America Inc. ‘Nissan Live Sets on Yahoo! Music’ will kick off on November 15 with inaugural live performances by Christina Aguilera and Incubus. Also, a Spanish language version of the site is scheduled to launch within the next year.
The new service includes an ‘Encore Performance’ feature to allow users to view archived performances. Music fans will also be able to download and stream exclusive EPs from performances. In addition, Yahoo! Music will also provide 30-second on-demand samples of each performance with links to purchase complete shows on Yahoo! Music Unlimited. Another feature is ‘Photos’, for members in the audience, who will receive Flickr-enabled phones to capture photographs at the performance. ‘Photos’ will be automatically uploaded to photo galleries on the ‘Nissan Live Sets on Yahoo! Music’ Flickr page.
Moreover, fans will be selected for each performance to sound off and share their experience through a Yahoo! 360 degree blog. Artists will also create their own Yahoo! 360 degree page on Yahoo! Music, along with Artist-specific quizzes.
Recordings of the bi-monthly live shows will be broadcast on Yahoo! Music or can be found by searching for ‘Nissan Live Sets’ on Yahoo!. While Nissan will integrate a variety of online advertising such as streaming video, flash animations and game units, Yahoo! Music will set up the sound stage for the performances, on the FOX Studio lot in Los Angeles.
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