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Yahoo looks at address book app maker Xobni for next possible acquisition
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  • Yahoo looks at address book app maker Xobni for next possible acquisition

Yahoo looks at address book app maker Xobni for next possible acquisition

Anujeet Majumdar • June 7, 2013, 20:07:00 IST
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Fresh from its Tumblr deal and Hulu bid, Yahoo is now seriously talking about buying address book apps and plugins maker Xobni….

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Yahoo looks at address book app maker Xobni for next possible acquisition

It looks like Yahoo is not planning to slow down its business acquisition spree. Fresh from its Tumblr deal and Hulu bid, it has been reported by AllthingsD that Yahoo is now seriously talking about buying address book apps and plugins maker Xobni.

According to sources that are close to the situation, while discussions have been going on for a while, a concrete deal now seems to be in the pipeline. The important word here is “seems”, with only an official announcement ensuring the certainty of this deal.

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Xobni creates an automated profile for each email contact which comes with the user’s interaction history for both emails as well as social network. This is ideal for Yahoo to supplement its mail and productivity tools.

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Yahoo wants to buy out Address Book App maker Xobni

Yahoo wants to buy out Address Book App maker Xobni

In the past, it was reported that Xobni declined a $20 million deal to be bought over by Microsoft in 2008. While the company has raised more than $40 million, with investors like Y Combinator, Khosla Ventures, First Round Capital and Cisco, it has never really achieved a great deal of success. Be that as it may, Xobni has grown from making only Outlook plugins to supporting Gmail, Yahoo Mail and iCloud, with additional Smartr Contacts apps for both Android and iPhone. 

Both companies involved in the deal refused to comment. An interesting point that should be noted is that the CEO of Xobni, Jeff Bonforte, was earlier a Yahoo executive in charge of communications products and social search from 2005 to 2008. While the management of Yahoo has since changed, the take-over looks like a kind of reunion for both Xobni and Yahoo. 

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