Xiaomi to sell Mi 4, Redmi Note 4G offline on 'The Mobile Store': Report

Xiaomi has now decided to shed its 'online-only' image and teamed up with the retail chain 'The Mobile Store' to sell select Mi smartphones.


The Chinese phone maker, Xiaomi, entered the Indian market in August last year. It managed to woo audiences with its unique flash sales and limited stock availability per week, exclusively via Flipkart. The company has now decided to shed its 'online-only' image and teamed up with the retail chain 'The Mobile Store' to sell select Mi smartphones.

The phones on offline stores will reportedly carry the same price as they are available online. According to The Economic Times, Xiaomi's Mi 4 and Redmi Note 4G will be available through The Mobile Store - via 55 stores in Delhi NCR - priced at Rs 19,999 and Rs 9,999, respectively.

Mobile Store outlets will reportedly also work as service centres for the Xiaomi phones. Manu Jain, head of India operations at Xiaomi told the news site, "This will be the first time that we’re getting into offline trade in India. In China, about 20-30% of total sales through come from telecom operators stores while the rest comes from our online store – Mi.com.”

However, it should be noted that this isn't the first time, the company is selling its device via brick and mortar store. If you remember, Xiaomi had teamed up with Airtel to sell its Redmi Note 4 via its stores.

In line with the reports about Xiaomi’s own e-commerce store, the Chinese handset maker has  started selling accessories on its Mi India store .

So far, the company had been selling its devices only via its exclusive India partner, Flipkart. With the recent moves, it clearly shows that as Xiaomi plans to expand its lineup in India, it is also looking to partner with different distribution channels.

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