Xiaomi and Lenovo show growth in Indian smartphone market, as local players stumble

Indian smartphone market broke the 30 million mark as the market grew by 20 percent in Q3. The third quarter saw Samsung continuing its growth in accordance to the growth of Indian market. Also, the company maintained its overall growth on the market with its share being a little over 20 percent. According to the market report by Canalys, an independent analyst firm, Indian players in the smartphone market such as Micromax, Intex and Lava registered a dip in year on year growth. Chinese smartphone players such as Lenovo and Xiaomi took advantage of the fall of Indian players and rose to the occasion. Lenovo pushed Micromax to seize the second spot in Indian smartphone market for the first time. Xiaomi took the fourth spot regarding market share, but the company registered growth almost 170 percent. So the standings according to market share are:

• Samsung
• Lenovo
• Micromax
• Xiaomi
• LYF

One interesting thing to note is that efforts to expand smartphone business beyond online stores, through offline channels has helped both Xiaomi and Lenovo. Rushabh Doshi, Canalys Analyst added “Despite its smart phone shipments halving, Micromax held onto third place, but it is coming under pressure from Xiaomi and fifth-placed Lyf.” This comes after both Lenovo and Xiaomi have launched new devices in the market along with Diwali festival offers to capture more traction in the Indian market.