Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • PM Modi in Manipur
  • Charlie Kirk killer
  • Sushila Karki
  • IND vs PAK
  • India-US ties
  • New human organ
  • Downton Abbey: The Grand Finale Movie Review
fp-logo
WindUp is not a Snapchat clone or rival, insists Microsoft
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • WindUp is not a Snapchat clone or rival, insists Microsoft

WindUp is not a Snapchat clone or rival, insists Microsoft

tech2 News Staff • August 16, 2014, 16:33:11 IST
Whatsapp Facebook Twitter

Microsoft recently launched WindUp for Windows Phone, an app that lets you send messages, including text, photos, audio clips and videos to your friends, which will then be destroyed. Messages can be timed to last for a set duration, following which they get deleted permanently. Sound familiar? Yes, it’s like Snapchat or any number of clones. But unlike other disappearing apps that self-destruct only after the recipient sees them, WindUp messages can die out minutes after sending them - thus ‘winding up’ the recipient.

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
WindUp is not a Snapchat clone or rival, insists Microsoft

Microsoft recently launched WindUp for Windows Phone, an app that lets you send messages, including text, photos, audio clips and videos to your friends, which will then be destroyed. Messages can be timed to last for a set duration, following which they get deleted permanently. Sound familiar? Yes, it’s like Snapchat or any number of clones.   But unlike other disappearing apps that self-destruct only after the recipient sees them, WindUp messages can die out minutes after sending them - thus ‘winding up’ the recipient.   Ephemeral messaging is not a unique concept any more and Microsoft has been accused of bringing yet another Snapchat clone. Snapchat’s popularity put it in an envious position, with Facebook and Google vying for a stake in it. Facebook later launched Slingshot as a competitor , but with little success.   However, Microsoft has cleared the air about launching WindUp as another competitor to Snapchat. In a blog post, it states that WindUp was created with a goal to learn how people create, share and converse about content online, as part of Microsoft’s Research. It also adds “It isn’t meant to compete with anyone else’s service, and it isn’t meant for commercial purposes.”   WindUp is merely a prototype that which will help Microsoft understand how people create and exchange content. So does this mean that Windows Phone users have become lab rats to Microsoft’s experiments, following Facebook and OKCupid's example ? Not really, because Microsoft has cleared that the app is not meant for commercial purposes and is solely to understand its audience. Unlike Facebook and OKCupid, it also doesn’t appear to manipulate people’s feeds.   That said, Microsoft had not openly revealed that the app was meant for research and only carried the Microsoft Research logo. This was probably so that users downloaded WindUp thinking it’s just another app.

Tags
Microsoft Windows Phone Microsoft Research Windows Phone Apps self destructing apps microsoft self destructing app snapchat for windows windup app
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV