Why the Freedom 251 smartphone from Ringing Bells still doesn't make sense

Trusting a brand that fails to deliver its promises is hard especially if its a new entrant. That is exactly what Ringing Bells has proved with its Freedom 251 smartphone


A Noida based company announced back in February that it will sell a smartphone for as low as Rs 251. This was something that made everyone lose their minds and went on to become one of the biggest controversies in the smartphone world. In my head, I knew that this was a scam but more than that what really annoyed me was how horribly the whole launch was executed. I mean you should at least sound believable, right? The company even tried using words like Make in India and Skill India to sound legit, but thanks to its sloppy website and a dodgy looking office in Sector 62, Noida, it wasn’t very successful.

Ringing Bells has been the target for media, journalists, bloggers and alike ever since. The company was also accused of false information and cheating when the Noida Police registered an FIR against the owners. Even after all the chaos, some customers went on and pre-ordered the smartphone expecting to get the device somewhere by the end of June, which was later moved to July. Oh and that didn’t work out and the company had to return all the money.

Just last week, the company hosted another media event where owner Mohit Goel made a comeback with new handsets and an LED TV priced at Rs 9,900. He also confirmed that delivery of the Freedom 251 will finally begin but only 5000 units of the promised 2 lakh have been made. Ouch. To add insult to injury he said the company will analyse the feedback it gets from the first batch of consumers and then ‘THINK’ about making more units. He also added that the Government is not providing any support without which, making the rest of the promised units will be impossible. Wait a minute, so exactly how are they planning to make, or rather outsource, the LED TV and the handsets that they showcased last week?

Our team reported yesterday that the 5000 units have indeed started shipping and a state-wise breakup was given to us. But that doesn’t solve anything because that is just a very tiny portion of the promised units.

The whole fiasco has made me a strong believer that Ringing Bells is just an attempt to gain attention which is going to fade away very soon. Even after getting a hands-on of the actual smartphone, which wasn’t half as bad for the price, I wouldn’t be very happy investing any money in a brand that has been doubtful of all the claims that it has made.


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