Western Digital Out With New "Personalizable" HDDs

Western Digital has unveiled a revamped range of next-gen external hard drives. The new range of products include My Passport Elite featuring an illuminated capacity gauge and drive lock indicator; My Book Elite featuring a customizable e-label and My Book Studio featuring a customizable e-label and with FireWire 800 interface. All these 3 products feature automatic and continuous backup with WD SmartWare software and 256-bit hardware-based encryption.

Speaking at the launch, Sharad Srivastava, Sales Director, South Asia and India, Western Digital said “Since our launch of external hard drives in 2007, WD has constantly innovated to create next generation and revolutionary external products that are targeted at the stylish and tech savvy consumers.”

My Book Elite drives are offered in capacities of 1 TB, 1.5 TB and 2 TB and have a 3-year limited warranty. MSRP for the My Book Elite drives ranges from Rs. 7,200 to Rs. 13,400 depending on capacity.

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My Book Studio drives are offered in capacities of 1 TB, 1.5 TB and 2 TB and have a 3-year limited warranty. MSRP ranges from Rs. 7,450 to Rs. 14,600 depending on capacity.

My Passport Elite drives are offered in capacities of 320 GB, 500 GB and 640 GB and have a 3-year limited warranty. MSRP ranges from Rs. 5,500 to Rs. 8,700 depending on capacity.