tech2 News StaffJan 12, 2016 08:19:47 IST
Vu in an exclusive tie up with Flipkart, announced the launch of seven new smart TV models at CES 2016. The devices range from Rs 20,000 for Play smart models to Rs 37,000 for Iconium smart models. In addition, four smart 4K models under Iconium series are Netflix enabled with an in-built app and a dedicated Netflix and YouTube button on the remote.
The famous Iconium series will see the addition of five models - 65" 4K Smart, 55" 4K Smart, 50" 4K Smart, 43" 4K smart, 40" 4K smart – offering high definition Ultra HD, digital dBX, smart features and social media connectivity. In addition to the above, the 43” 4K Smart will also come with pre-loaded gesture control Game Ex- Outdoor stadium, Badminton, Baseball,-Bowling, Dart, Easy Tennis, Funny Golf, Fun Tight Rope, Whac-A-Mole etc.
The Play series on the other hand will offer models – 32” smart & 48” smart with ripple-free picture as a result of the in-built ADS panel technology & Android 4.4 OS adding social connectivity and browsing to the television experience.
“The success of Vu on our platform is a testament to how new age and home grown brands can edge out traditional players by adopting the online strategy. With an average brand rating of 4 and above on Flipkart, currently Vu has dominated the 4K and smart television category by offering customers the best in technology without hurting the pocket.” said Amit Bansal, Business Unit Head – Home Entertainment and Large Appliances, Flipkart. “In Q4 of 2015, we shipped more TVs than any other retailer in the country. When it comes to Smart TVs, India is currently what China was five years back and the market is very low. However, on Flipkart, we’ve seen that one in five televisions sold is a smart one. As India’s largest ecommerce platform, we strongly believe in democratizing new and upcoming brands there by empowering them to maximize their reach at minimal costs.”
Making this announcement at CES 2016, Las Vegas, Devita Saraf, CEO and Design Head of Vu Technologies said, “Our brand is all about fulfilling aspirations, offering consumers the best designs, highest level of technology at highly competitive pricing. We are excited to announce the exclusive launch of seven new models on Flipkart at CES this year. We are confident that customers will enjoy the superior and one-of-a-kind experience these new additions will offer them.” Devita further added, “With these new launches, we only continue to strengthen our partnership with Flipkart. This association has helped our sales grow by over 1.5X times in the last one year and we definitely view this channel as one of the most profitable ways of capturing a growing market.”
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