 "Video Ringtone Service Launched")
Israel-based mobile personalization company Vringo, has announced the launch of a new way for mobile users to communicate with family and friends — via video ringtones (or Vringos). Vringo allows users to share short video clips each time they make a phone call. The service as of now is available only to private beta users, by invitation only.
“Instead of the tired audio ringtone, we want you to experience the fun of video ringtones” CEO Jon Medved said. “When you call your buddy they see your Vringo and you see theirs. Vringo creates a deeper form of communication as our users share viral videos with each call they make.”
“When you combine the explosive nature of mobile video with the need for new and richer personalization, then a major opportunity is at hand”, explains Dan Ciporin, Vringo’s Chairman and form CEO of Shopping.com
Vringo will offer the service directly to consumers and together with mobile carriers. Content will include both licensed material from TV, movies, and music videos as well as user generated clips. Vringo is launching its service simultaneously at the AlwaysOn Media and Demo conferences. The company plans to invite the general public into the community soon.
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