 "Vevo opts out of YouTube's offline viewing feature")
YouTube’s upcoming offline viewing feature is making all the right noises before it officially is finally available on mobile apps come November. Vevo, however, does not want to play along with YouTube on this one.
According to a report by Variety, content provider Vevo is planning to remain off the deal as far as offline-viewing on mobile applications is concerned. The company that offers music videos on YouTube asserted that it will not be a part of the deal. “We’re not going to allow viewing of our music videos or other programming in offline mode,” a Vevo spokesperson said.
The offline viewing feature that YouTube is going to bring to its mobile applications will let users locally download videos to view when they do not have Internet connectivity. In a memo discovered last week, it was explained that YouTube will let devices keep the video for offline viewing for up to 48 hours, following which the user will have to connect to the Internet once in order to view the video.
Not going to be a part of YouTube’s offline feature
YouTube had sent out this memo to its partners to inform them that it was possible for them to opt out of this feature, ensuring that videos from their channels will not be available for offline viewing. Looks like Vevo is set to be one of the first channels to refuse permission to YouTube for this offline-feature.
Vevo is home to major popular artistes currently, including Daft Punk, Miley Cyrus, One Direction and Rihanna. On YouTube, it generates over 3 billion views alone, for some of the most popular artistes currently. While Vevo has not elaborated on the reasons behind it not allowing its content to be viewed offline, piracy could be a major scare for the company. It could also be possible that Vevo’s own deals with record labels could be hampering its intention to be a part of this feature. It must also be noted that Vevo has mobile streaming applications of itself and YouTube’s offline viewing feature could hamper the growth of these applications.
YouTube, on its part, has not made any comment about Vevo opting out of the offline streaming feature. It’s indeed surprising to see these slight cracks appear between YouTube and Vevo, especially since in July, Google took a 7 percent stake in Vevo. In part, this move was made in order to ensure Vevo doesn’t trade its loyalties to rivals like Facebook, but it all boils down now to the fact that Vevo will still not part with its content.
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
 "Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?")
 "As Russia pushes east, Ukraine faces mounting pressure to defend its heartland")
 "Why Mossad was not on board with Israel’s strike on Hamas in Qatar")
 "Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe")
