Users watch more than one billion clips each day, says Facebook

Facebook has been trying to give videos a big push and now it has given out some stats illustrating how big videos have grown on the social network. In a blog post, Facebook has explained how it is seeing a major shift towards visual content, especially videos. It reveals that Facebook users have been posting videos more frequently over the last year. Facebook has also revealed the numbers and states that video posts per user are up by 75 percent around the world, and 94 percent in the US. This shows that the number of videos in a  user’s News Feed from people and brands has increased up to 3.6 times compared to last year. “We’re increasingly seeing a shift towards visual content on Facebook, especially with video. In just one year, the number of video posts per person has increased 75% globally and 94% in the US. And with people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year,” it wrote in the blog. The stats also reveal that more than 50 percent of people who use Facebook everyday in the US are watching at least one video per day. Since June 2014, Facebook witnessed an average of more than 1 billion video views each day. “On average, more than 50% of people who come back to Facebook every day in the US watch at least one video daily and 76% of people in the US who use Facebook say they tend to discover the videos they watch on Facebook, " says Facebook.