Twitter to tap people without Twitter accounts for money

After prolonged pressure to earn revenues, Twitter has decided to show ads to site visitors to twitter.com, but who aren’t users. As part of this move, Twitter will target ads to all those who don’t have active user accounts. According to Twitter, approximately 500 million users aren’t logged in to the platform every month, but continue to browse the website. Re/code reports that the next time you click on a tweet that appeared via a Google search result, you would see ads on that tweet page or the specific user’s profile. Many advertisers think Twitter does not have enough registered users – especially compared to Facebook – to matter. But the company has argued for years now that its audience is much bigger than the 320 million people who log in each month, and it has been telling Wall Street that it can make money off people without Twitter accounts. Now it’s finally doing that. With inputs from IANS