Twitter is keenly interested in making sure you follow the people whose tweets you could find interesting and be a part of conversations that talk about the same things you do. To encourage this, the company has announced that it is going to start sending out push notifications to users of its mobile applications, suggesting activities worth checking out in their extended circle.
In a blog post announcing this feature, Venu Satuluri, Senior Software Engineer, Search and Relevance for Twitter said that these recommendations are based off an experimental account called @MagicRecs run by Twitter. The micro-blogging website had rolled out an account silently half a year ago to recommend willing users accounts that they would like to follow.

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Even while Twitter had never acknowledged the account officially till now, it was a verified one, assuring users that it was legit. Once you followed MagicRecs, it would send you account recommendations based on your activities through Direct Messages, as part of a one-of-a-kind experiment by Twitter. After having studied feedback and tweaked algorithms based on MagicRecs, Twitter is confident that you will enjoy recommendations sent across by them. Users who access Twitter via the official apps on iOS and Android will now receive these recommendations via push notifications.
Of course, if you wish for Twitter to not be too intrusive, you can always toggle the “Recommendations” option off in notification settings. Satuluri also said that Twitter will be continuing to maintain @MagicRecs as an experiment and this news is sure to delight the thousands of followers it has accumulated over the months who swear by the recommendations.
Intrigued by all things social, Nishtha will invariably tweet about you. When not tweeting or writing about the next viral video, you will hear her proclaiming her love to Metallica, James Hetfield, Opeth, Akerfeldt and all bands that go 'growl'. She also obsesses about ACP Pradyuman and South Park and you will always find her moving around with a book. Her focus is on all the happening stuff in the tech domain, and she won't hesitate to take a shot at some of the oddball devices that make their way to our labs.
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