Twitter Places Promoted Tweets on Top

Padmini Harchandrai • July 29, 2011, 11:13:16 IST

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A lot of people are on Twitter, not only to spew their own opinions on everything, but also to follow their favourite bands and brands for important updates.

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A lot of people are on Twitter, not only to spew their own opinions on everything, but also to follow their favourite bands and brands for important updates. Twitter wants its users to know when the brands they follow make major announcements via the social network so they’re placing those tweets at the top of the users’ timelines. These Promoted Tweets will scroll through the timeline just like any other tweet, and will also appear only once. Promoted tweets can be removed from your timeline with a single click.

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Placing tweets on top

Twitter will be rolling out these tweets over the next few weeks with a select group of partners, including Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America. More will come soon. Charity and non-profit organizations such as Make-A-Wish Foundation, Room to Read, The American Red Cross and Water.org will also have special placement.

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Written by Padmini Harchandrai

Paddy does not, we repeat, definitely does NOT belong in the category of Mac-head (yeh right!). She does get excited by her iPhone and her iMac and her iPod Nano and her Macbook and Bali's iPad and her future iHouse (patent pending). Ok, so maybe her head is a little bit forbidden fruit shaped. She likes shooting video (iPhone 4 camera zindabad!) and editing montages (Final Cut Pro zindabad!), whether the scene calls for it or no. In her spare time, she's either kicking it on stage with KB the keyboard or kicking butt at Taekwondo. see more