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Twitter Inc is partnering with Bloomberg Media for a round-the-clock streaming television news service on the social networking platform, the Wall Street Journal reported on Sunday.
The channel, which is yet to be named and is expected to begin operations this fall, would be announced Monday, WSJ said.
Twitter’s user growth has stalled in the past few quarters and the company has been trying to convince advertisers that it will strengthen its user base.
As part of its efforts, it has updated its product offerings including live video broadcasts from its app and launched new features to attract users.
Twitter CEO Jack Dorsey said in an internal memo last October one of the company’s missions was defined as being the “people’s news network”.
Twitter intends to take on TV with its plans for streaming live video programming 24/7.
The company’s initial attempts to do with video streaming were very successful, after all. As Buzzfeed points out, Twitter’s NFL coverage brought in 3.5 million unique views, its Oscar coverage another 6.4 million, Inauguration Day got them 8.6 million and Election Day coverage got it 7.7 million unique views.
These numbers add up and prove the potential of a continuously streaming platform.
With inputs from Reuters
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