Twitter offering brands the opportunity to sponsor 'Moments'; first sponsored Moment already live

Adding a new advertising product to its line-up, micro-blogging platform Twitter announced it is now offering brands the ability to sponsor “Moments” — that includes a series of tweets from select publishers. [caption id=“attachment_4270375” align=“alignleft” width=“380”] Image: Twitter[/caption] “The first ‘Sponsored Moment’ is already live and the feature is now broadly available to all publishers who participate in ‘In-Stream Sponsorships’ worldwide,” TechCrunch reported on 27 January. “Sponsored Moments” give advertisers the ability to add a branded cover image to the ‘Moment’ in question, as well as insert their own brand’s tweets into the round-up. “The ‘Moment’ can also be promoted and targeted towards a specific audience using Twitter’s advertising tools,” the report added. The publisher partners available for “Sponsored Moments” include those with a significant audience base such as TV networks, digital publishers and sports leagues. The costs to sponsor a “Moment” will vary depending on the client, event, industry or audience and the revenue share will also be custom to the deal at hand, Twitter was quoted as saying by TechCrunch.