Twitter is planning to bring new authentication and verification process for the blue verified badge on the social media platform.
The company has paused the public submission for the verification of an account and have introduced new guidelines for the program. It is also planning to remove the blue badge from those accounts that don't follow the guidelines.
Twitter Support in a tweet said that 'We are conducting a review of verified accounts and will remove verification from accounts whose behaviour does not fall within these new guidelines'. The company is not happy with the people who act are using the verification badge as Twitter endorsing them.
5 / We are conducting an initial review of verified accounts and will remove verification from accounts whose behavior does not fall within these new guidelines. We will continue to review and take action as we work towards a new program we are proud of.
— Twitter Support (@TwitterSupport) November 15, 2017
The company had earlier mentioned the misuse of the blue badge in a tweet which says that 'Verification was meant to authenticate identity & voice but it is interpreted as an endorsement or an indicator of importance'. The tweet also said that 'We have created this confusion and need to resolve it'.
Twitter is used by government agencies, celebrities and other public figures to connect with people and their respective followers. According to Twitter 'the blue verified badge on Twitter lets people know that an account is of public interest and is authentic.'
3 / This perception became worse when we opened up verification for public submissions and verified people who we in no way endorse. — Twitter Support (@TwitterSupport) November 15, 2017