tech2 News StaffSep 20, 2016 09:17:22 IST
Twitter Inc said on Monday it would lay off some employees and halt engineering work at one of its development centers in India's technology hub Bengaluru. The layoffs will impact less than 20 employees at the development center, according to a source familiar with the matter. The employees were part of ZipDial, an Indian mobile communications startup bought by Twitter last year, the source said.
"Over the past 18 months, we have incorporated the technology and talent of our ZipDial acquisition across our company," said a company spokesperson. Twitter said it remained committed to India as a strategic market and would continue to maintain a presence in the city. The company had 3,860 employees globally as of June 2016. However, it did not disclose the number of employees it had in India.
The struggling company can look to India to find a way to recover, according to analysts. There are 23 million Twitter users in India, and there is plenty of room for Twitter to grow, especially when it comes to regional language users. Targeted advertising at state or city level can help improve revenues. Twitter is not as fast as Facebook to respond to new demands and implement features, a good example of a bus that Twitter missed was video.
With inputs from Reuters
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