Twitter is aiming to make video sharing experience more Snapchat-like in its upcoming app

This would be a welcome addition as Twitter does involve far too many steps for posting photos and video in comparison to the likes of Snapchat, Instagram.


Twitter is reportedly working on a new feature that will help make it easier for users to post videos as tweets.

 Twitter is aiming to make video sharing experience more Snapchat-like in its upcoming app

Twitter logo. Reuters

While the social media website natively allows video uploads with up to 2 minutes and 10 seconds of length, sources close to the company have stated that it is working on a "camera-centered product" for videos. According to a report by Bloomberg, the upcoming feature is expected to be a 'Snapchat-style' to enable users to shoot video directly into the app. The interesting thing to note here is that this new product is likely to be rolled out soon.

This would be a welcome addition as Twitter does involve far too many steps for posting photos and video in comparison to the likes of Snapchat, Instagram and even Facebook. As pointed out in the report, this new product by Twitter aims at reducing the number of steps required to post an image or a video.

The report also adds that the design or the launch date of the new product has not been finalized yet but that a demo is in the works. Chief Executive Officer of Twitter, Jack Dorsey who has praised Snapchat in the past for its "modernity", seems to be taking cues from the app to engage Twitter users.


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