Twitter has launched a special emoji dedicated to Rajnikanth for his upcoming movie 'Kaala'

The emoji appears next to the hashtag #Kaala and is inspired by Rajinikanth's character in the film.


Twitter has launched a special emoji of superstar Rajinikanth for his film "Kaala", which will release on 7 June.

Rajnikanth's upcoming movie Kaala's poster. Twitter.

Rajnikanth's upcoming movie Kaala's poster. Twitter.

The users can get the specially designed emoji by tweeting #Kaala, a statement to IANS said.

The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth's character from the film. The emoji will be active till 10 June.

A marketing collaboration between Wunderbar Films Private Limited and Twitter, the emoji aims to delight Rajinikanth's fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.

S Vinod, Executive Producer and Chief Operating Officer of Wunderbar Films Private Limited, said: "Rajinikanth is India's biggest megastar and we are very excited about the launch of the emoji. We're thankful to Twitter for this vibrant emoji that we're sure his fans will absolutely love."

Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, added: "Garnering over two million tweets even before the launch of the movie, 'Kaala' has already become one of the most talked about films on Twitter.

"We are thrilled to delight fans in anticipation of the movie release with a special emoji-inspired by Rajinikanth."


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