Padmini HarchandraiJun 07, 2012 10:19:19 IST
The Twitter bird is well known and quite ubiquitously embodies the action of a tweet. The bird, previously taking many forms, being oriented in a straight line or looking slightly up, has changed to one standard bird. This also means that it's the only official Twitter logo. The logo with the "t" in the blue square, the logo with Twitter's entire name in blue as well as all versions of the previous birds are now obsolete and do not accurately represent the company. Twitter's Creative Director, Doug Bowman wrote in a blog post, "Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter." Twitter has created an image with all the previously obsolete versions of the logo.
Wrong Twitter logos
Bowman says that the new logo stems out of the company's love for ornithology, design within creative constraints and simple geometry. He says, "This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends." He says the new bird symbolizes freedom, hope and limitless possibility in that when the bird is soaring high, it can get a view of the entire world and when it joins its bird friends, it can engage in common purposes. Watch the video below for more on Twitter's new bird.
Twitter has been a tool to disseminate all kinds of information, be it global news and human rights issues to comedians and their jokes as well as literature. Recently, the New Yorker Magazine serialized a short story by Pulitzer Prize winning author, Jennifer Egan on Twitter. Egan had written the short story in the form of a spy-mystery and had purposely formatted it to be able to be broken down into 140 character snippets. Being that it was a mystery, each snippet was designed to elicit intrigue from readers. Furthermore, Twitter had been used as quite a pervasive tool in the various movements of the Arab Spring. Stories of acts of war and human rights issues were being reported right from the ground itself by the people involved. Do you think Twitter's new bird is an accurate representation of the upliftment that the social network provides? Let us know in the comments section below.
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