Twitter abruptly removes custom backgrounds and replaces it with 'plain white', expect ad push?

Twitter has made an integral design change, which hasn’t been well accepted by users. Earlier, Twitter would allow users to select any wallpaper or customised images for its timeline. But now, Twitter is going for a more uniform look. Twitter has given a plain white background to all users when viewing their profile, notifications and main timeline. Users still have the option to change their profile photo, header photo and theme colour; but, the background will remain plain white preventing individuals/companies from using brand logos or images behind their profiles. “We’re removing background images from the home and notifications timelines on web for all users,” a Twitter spokesperson told Mashable . “Now, background images are only available where logged-in users will see them publicly (Tweet pages, list pages and collections pages). You can find help center content about customizing your design and where it’s visible on Twitter here .” There is no official reason provided by the company as to why this change has been implemented. However, a report by TechCrunch  believes that Twitter wants more ‘control of their ad display experience’. Basically, users should not be surprised if an ad-based background takes over their timeline. Twitter hasn’t exactly welcomed this change and has voiced its displease via social-networking platform: https://twitter.com/TrippyPip/status/623434632407724032?lang=en https://twitter.com/acerbicpiscean/status/623434704427978753 https://twitter.com/mattrhodes/status/623410990630240256 https://twitter.com/beastoftraal/status/623348450327986176 https://twitter.com/mcclure111/status/623331307112693760 https://twitter.com/Yayeahyeah/status/623437214354173952 https://twitter.com/assthetichun/status/623436254806290432 https://twitter.com/iainh/status/623436249093771264 https://twitter.com/am4a_/status/623435842762092544 https://twitter.com/matt_adlard/status/623435660695838720