Truecaller forays into login authentication, offers TrueSDK to app developers

Truecaller has been one of the most successful caller ID apps today with over 250 million active users globally. It recently clubbed it’s Truedialer app into the the main Truecaller app adding more features to the app and improved its iOS app to offer more features. The Swedish company has now revealed that it will entering the login authentication space and has announced the TrueSDK for developers. Priyam Bose, Director Worldwide Developer Relations, Truecaller said “TrueSDK is a seamless mechanism to users for easy authentication without having to go through complicated processes like OTP and others. More than 130 million Indians use Truecaller with their mobile numbers as an identity, so it actually makes sense. With TrueSDK we are providing an opportunity for brands as well as the end-users.” This works like most of the social media logins like Facebook, Twitter, Google, etc. Users of Truecaller who already have a profile, simply need to hit the Login with Truecaller button and details like phone number, email and name are automatically filled in. Further, the Truecaller login system can also replace the OTP method of authentication as Truecaller already has authenticated mobile numbers of the users. While it is still a new product from the company, it has managed to lure in big names like Ixigo, Oyo Rooms, Mobikwik and many others to implement the TrueSDK.  “By integrating Ixigo apps with TrueSDK from Truecaller we are solving many problems at one go. With Truecaller our users no longer need to go through tedious OTP(One Time Password) step to sign up or fill in information manually with the autofill option available. It is frictionless and one touch and a key enabler in enhancing our in-app user experience. Currently we see over 1/3rd of sign ups via TrueSDK and using it has grown our successful signups by over 25%” said Rajnish Kumar, Co-founder & Chief Technology Officer(CTO), Ixigo Mrinal Sinha, Chief Operating Officer at MobiKwik said, “At MobiKwik, we are committed to constantly innovate to elevate the users’ payments experience. With this partnership, we now offer an even smoother registration process that works instantaneously. The recently launched feature already contributes to over 30 percent daily app registrations on MobiKwik."