TheFind.com Campaign to Help Doctors

Sharon Khare • December 9, 2006, 12:00:00 IST

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TheFind, Inc. and BlogHer, have announced the ‘Color for a Cause’ campaign to raise money for charity.

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TheFind Inc. has added search by color technology to TheFind.com and in conjunction with women’s blogging network, BlogHer, has announced its first ‘Color for a Cause’ campaign — a drive that will raise money for charity and will run several times each year.

This campaign will benefit Doctors Without Borders, an international independent medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, natural and man-made disasters, and an absence of health care in more than 70 countries.

TheFind.com will donate to Doctors Without Borders $1 per day for every person who searches for a red items like on their shopping search engine. Searches for red wagons, red sweaters, red coffee makers, or any other red product will result in TheFind.com donating to this cause. The first ‘Color for a Cause’ campaign will run until the goal of a $10,000 donation for Doctors Without Borders is reached. According to Doctors Without Borders, a $10,000 donation provides 10,000 people with vaccinations for meningitis or measles.

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“We are excited to integrate search by color tools with TheFind.com’s powerful shopping search technology. In honor of the giving spirit of the holiday season, we wanted to contribute to a deserving charity,” said Larisa Hall, Vice President of Marketing for TheFind.com. “We plan on making “Color for a Cause” a recurring event, and hope our users will embrace this unique concept and utilize our shopping search engine not only to find whatever they are looking for, but to help raise money for worthy causes.”

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Written by Sharon Khare

Born with the sole aim of correcting people, Sharon took to copy-editing at an early age. In the olden days her methods of correction were rather unorthodox. Don't believe us? Ask the intern who lost two of his er.... Oh ok, I guess we don't talk about that. Now after she got a kid, things have relatively mellowed down. Besides handling the plethora of content that comes out of Tech2, Sharon also handles our sister site, CompareIndia where you can well compare prices of pretty much every electronic item under the sun and CHIP magazine as well, if things weren't heavy enough. She handles a team, all of who seem real happy as long as they're not chained to their desks. see more