TCS and Twitter's iElect app for Elections 2014: Here's how it works

Tata Consultancy Services and Twitter have joined forced to launch a special app for the 2014 Lok Sabha Elections called iElect.

Tata Consultancy Services and Twitter have joined forced to launch a special app for the 2014 Lok Sabha Elections called iElect. The aim of the app is to help users gain social media insights into the ongoing Lok Sabha polls.


It's an app that aggregates content from Twitter and presents it in the form of interesting infographics. The app is only available for Android right now and iOS app will be released later on.


The app has 7 tabs on the left hand-side of the menu.



The first is Twitter Trending, which gives a sneak peak at the key candidates and political parties who are trending on Twitter.


From Modi, to Rahul to Sonia Gandhi to Kumar Vishwas to Arvind Kejriwal you can click on the info-bubble around any candidate and see information such as positive and negative tweets, sentiment trends from the current day to last three days and the past one week.


There's also a drop down menu on the top left corner, and you can scroll down on a number of other candidates as well.


You can also see activity trends which displays the number of tweets a person's name has seen and compare sentiment trends between two candidates.


The same applies for the political parties as well. There's a long drop down menu for the political parties as well, but given that not all political parties are so active on the social media site, the tweets can be a little one-sided. Users can also compare sentiment trend between two political parties.


It should be noted that Aaditya Thackeray and Sanjay Jha are listed in the candidates tab as well which is strange given that neither of them are contesting.


The viral tweets tab will show tweets which are election related that have seen the most retweets, etc. The Celebrity Tweets Tab is filling all the tweets by those celebrities who are actively participating in the election process. Again while Smriti Iran finds mention in this tab, you can't see her in the candidates tab.


Three others tabs are the the Twitter Trending Topics, Twitter Tag Cloud and My Manifesto.


The Twitter Trending Topics shows the most and least discussed topics. . The size of the text shows the most prominent topic.


But the problem is that once you click on the topics, it doesn't show anything, no tweets The same problem exists with the Twitter Tag Cloud and the My Manifesto tabs. You can't help but wonder why there is no data, no tweets, etc.


The My Manifesto tab allows users to add their own issue as well, but again the lack of of social discussion around the issues makes it seem a little pointless.

Screenshots from the App.

Screenshots from the App.


There's a tab called My Parliament, which shows the current state of the Parliament, and the number of seats held by UPA, NDA, third front and others. You can expand UPA or NDA or third Front bubble and increase or decrease the number of seats you think each party or alliance will get.


Overall the app has excellent design and visual presentation. The Twitter Trending tab presents all the key candidates, tweets in a simple and easy to navigate manner. The My Parliament tab is also fun once you get the hang of it and you can tinker around to your heart's content.


What is perhaps missing are the tweets around Trending Topics. The fact that you can't click on any of these  trending topics is a bit disappointing.


If you feel like tracking how the elections are playing out on Twitter, it's a fun app to have.


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