Tata targets the launching of 50 mn IoT devices and capturing 10-15 percent market share by 2022

Tata Communications has targeted a  launch of 50-million IoT ( **Internet of Things** ) devices by 2022. This includes technologies like a tracker that will alert a fast-moving consumer goods firm if its coolers used by retailers to keep products at a certain temperature are working, a safety device to alert a company when its women employees reach home using the company cars and many other such devices and technologies. The company plans to capture 10-15 percent of the market share that has about 150 million devices currently and is growing 28 percent annually. The company plans to bring out devices in three main categories, which include asset management, energy management and customer feedback. Tata Communications is working under a four-pronged strategy to create its brand in the market and take on competition. For accomplishing this, Tata’s business team have decided to set up an application software team in Chennai. The competition is, however, tough owing to the expanding businesses of other telecom providers. In India, Vodafone’s range of IoT solutions include Vodafone location tracker, automotive telematics, remote asset management, and managed IoT connectivity platform among others. India’s largest telecom operator, Bharti Airtel, recently said that it plans to enter the home automation or smart home segment with its IoT. The company is collaborating with different states to provide IoT network in cities including Bengaluru, Mumbai, Jamshedpur and Delhi. For the smart cities, these IoT networks become an asset for monitoring the quality of water, sewage management etc.