ReutersSep 17, 2020 00:18:28 IST
STOCKHOLM (Reuters) - Nordic Entertainment Group (NENT) has raised its target for streaming service Viaplay to over 700,000 new paying subscribers this year, as viewers have continued to increase over the summer, it said on Wednesday.
NENT, which raised the target to 600,000 subscribers in June, said the new target would represent an annual subscriber growth of over 30%.
The company said in May it would launch Viaplay, which has over 2.5 million paying subscribers in Sweden, Norway, Denmark, Finland and Iceland, in the Baltic states in the first quarter of 2021.
"This latest upgrade to our paying subscriber target shows the relevance of our offering and the strength of our strategy, and would take us to the 3 million milestone in the Nordics, with Q4 the stronger of the two remaining quarters," NENT CEO Anders Jensen said in Wednesday's statement.
The company, which also offers free and pay TV as well as radio, was spun off from E-sports and gaming group MTG in 2018.
(Reporting by Helena Soderpalm)
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