The .sucks domain is now a reality and comes with a hefty price tag

The conversational 'dot sucks' domain is now a reality. Starting March 30, companies and individuals will be able to register these new .sucks domain names. But unlike other affordable domain names, this one will be priced at a whooping $2500.


The conversational 'dot sucks' domain is now a reality. Starting March 30, companies and individuals will be able to register these new .sucks domain names. But unlike other affordable domain names, this one will be priced at a whooping $2500.

According to a report by Marketing Land, the company Vox Populi, which proposed this domain to the Internet Corporation for Assigned Names and Numbers (ICANN) and also, won the bid to oversee the registrations will be selling the .sucks websites names. For the laymen, the domains will cost anywhere from $10 to $249 per year to register. But on the other hand, registered trademarks will have to opt for the annual fee of $2500.

According to the report, Vox Populi CEO John Berard believes that the company sees "an opportunity for an increased back and forth between brands and consumers." The company also released the below video which incorporates an endorsement from consumer advocate Ralph Nader. The video also includes scenes from civil rights various other citizen protests in the voice of Dr Martin Luther King.

Unfortunately, companies who wish to protect the new generic top-level domains (gTLDs) might get a shock when the view the pricing. Any consumer on the other hand, can get a domain at $10 per year via a “consumer advocate subsidy.” Users who avail the domain at this price will have to redirect it to a discussion forum that will live on the everything.sucks domain. Users who wish to run their own website with this domain will  have to pay $249 per year for a standard registration.

Vox Populi also said that, by pricing domains at such a high price, it is stopping trolls and scalpers from buying them in bulk. Ars Technica points out, using a .sucks website to criticise a company is most likely protected under the law, so long as the site's not libelous.


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