YouTube announced that its ‘YouTube Studio’ will leave the beta stage and the stable version of the app will be launched in the coming days. The ‘YouTube Studio’ app is supposed to be one of the most important tools for YouTube creators as they manage their YouTube channel, upload videos and manage their YouTube community.
The company first launched a beta version back in June last year and added that it would start making YouTube Studio as the default management experience for most creators.
However, YouTube will also give creators the option to go back to ‘Creator Studio Classic’, the older version, if they are not happy with the updated experience. According to an announcement post, the company said that it has added three new metrics for users so that they can improve the understanding on how their videos are performing. These new metrics include impressions, impression click-through rate and unique viewers.
If you are a YouTube creator and cannot see these new metrics, then don’t worry as the company will be rolling out these metrics to all the creators in coming weeks. YouTube will roll out these metrics to the Creator Studio Classic at the very end. The company also explained the terminologies of impression, impression click-through-rate and unique viewers. To clarify, every time a viewer sees the thumbnail of a creator’s video, it is counted as an impression, informing the creator about the potential reach of the video. This includes the presence of the thumbnail on the homepage, subscription feed, search and in the ‘up next’ section.
Impression click-through rate is the percentage of impressions or potential viewers who saw the thumbnail and actually saw the video. Creators can make changes to how they title their videos or what thumbnail they should make depending on this metric. The last new metric is 'unique viewers', which informs the creators about the ‘estimated number’ of different users who watch the videos over a period time. Regardless of the platform, the viewer is watching your videos, if they watch more than one video belonging to your channel, they will be counted as one unique viewer.
Lastly, YouTube also introduced the new YouTube Studio Dashboard, giving users access to Video snapshots about how your videos are doing in comparison to previous uploads, news about updates and other useful information.