Spotify urges users to stop subscribing via iTunes

Leading music streaming service Spotify is on a mission to make people realise that is is rather cheaper to subscribe on the web instead of through Apple's App Store. The company has plans to mail all its iPhone users encouraging them to start paying at Spotify.com and in return, save some money.


Leading music streaming service Spotify is on a mission to make people realise that is is rather cheaper to subscribe on the web instead of through Apple's App Store. The company has plans to mail all its iPhone users encouraging them to start paying at Spotify.com and in return, save some money.

A report by The Verge outlines a guide which is being sent out by Spotify to users and states very clearly on how to stop paying via iTunes and pay Spotify directly. It has also added links for both, stopping payment via iTunes and signing back up via Spotify. The guide says, "In case you didn’t know, the normal Premium price is only $9.99, but Apple charges 30 percent on all payments made through iTunes," the email blast reads. "You can get the exact same Spotify for only $9.99/month, and it’s super simple."

The guide then continues with a fews and links on how to both, stop payment via iTunes and sign back up via Spotify. The streaming service also stated that, "Pardon us if you can't do this immediately. Your current plan needs to end first."

According to a previous report, music streaming service Spotify has announced that it has reached 20 million subscribers and more than 75 million active users. Compare that to May 2014, when the service counted 10 million paying subscribers and 40 million active users that it had acquired over its first five and a half years. The gain from last year works out to an average of one new subscriber every three seconds, Spotify calculates.


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