Sponsored story: Why BlackBerry Z3 is a smarter choice than other smartphones

Whichever smartphone you use, chances are that battery life is one of your woes, especially if you’re using a smartphone that costs under Rs 20,000. In fact, on most smartphones even far more expensive, many users carry the phone in one pocket and a power bank in another. And if the price tag is under Rs 20,000 chances are the phone is flimsy and won’t take a fall too well. And let’s not even start on the difficulties in typing on a mid-end touchscreen phone running Android.


The premise of smartphones that they are supposed to be personalised, smart digital assistants that can help you manage your time better, become more productive, connect with your family and friends easily and through multiple modes, navigate new places, click pictures on-the-go, share your experiences on social networks and help you relax with a game when you need to. But if you’re constantly worrying about battery life and slow performance because of inadequate RAM (memory), is your smartphone really helping you? Is it really ‘smart?’


BlackBerry, the Canadian company, which invented smartphones and currently has offerings in the high-end with its revolutionary BlackBerry 10 operating system based on QNX, an operating system (OS) that runs everything from nuclear power plants to air traffic control systems, has finally brought you a smartphone at an amazing price that will do all you want to without ever worrying about battery life or build quality or slow performance because of inadequate RAM.

 Sponsored story: Why BlackBerry Z3 is a smarter choice than other smartphones

The back is a nice dot-textured soft touch one that ensures the BlackBerryZ3 smartphone will not slip out of your fingers easily


Say hello to the all new BlackBerry Z3, the new all-touch BlackBerry smartphone that comes with a beautiful 5-inch touch display and an incredibly long lasting battery. It is designed for India’s next generation customers and offers them connectivity on-the-go along with the best smartphone experience in its category.


Let’s take a deep dive into what makes the BlackBerry Z3 the smartest smartphone for smart budget-conscious customers who are looking for true value-for-money.


Looks & Form Factor

First up, the BlackBerry Z3 has an elegant understated look and feels solid. As every reviewer has attested, build quality is absolutely top notch and unmatched in this segment. To put it plainly, while the new BlackBerry Z3 is primarily made of next-generation plastics it doesn’t ‘feel’ like plastic, unlike Android phones in this category. It’s like your head says it is plastic but your heart thinks otherwise.


The 5-inch edge-to-edge display leaves no space wasted and the back is a nice dot-textured soft touch one that ensures the BlackBerryZ3 smartphone will not slip out of your fingers easily. The nicest design touch is the speaker grille towards the left bottom corner on the back with precise laser drilled holes. It goes very well with the dot-textured soft touch back. The display is a mid-range one but colours are vibrant and punchy and reading angles are superb, a superior experience as compared to other phones in this segment.


Coming to specs, the BlackBerry Z3 is powered by a dual Core 1.2 GHz Qualcomm processor, with 1.5 GB RAM and 8 GB internal memory which is expandable via microSD card to 64 GB. As far as the important spec of RAM is concerned the BlackBerry Z3 is unmatched in this category. And that results in smooth performance, even when multiple apps are open, since the BlackBerry 10 is designed from the ground up for multitasking unlike other mobile platforms.


But if someone talks about quad core competitors, what you should know is that comparing specs like processor clock speed and cores is not the right approach when considering a smartphone like the BlackBerry Z3, a tightly integrated platform where hardware and software is designed by the same manufacturer and optimised to provide a fast, smooth experience. A quad core processor certainly appears ‘better’ on a spec sheet but in real life usage may not provide a clearly noticeable performance bump, and could even turn out to be a bad bargain when looked at from the battery drain to performance gain balance.


There’s a great 5 megapixel camera on the back that can film full HD 1080p videos and has an LED flash, continuous and touch to focus and image stabilisation with 5x digital zoom. The 1.1 megapixel front camera can do 720p HD video recording, again remarkable specs for this category where most smartphones don’t come with LED flash.


What’s more is that unique BlackBerry 10 camera has the very cool TimeShift mode that captures multiple images in a burst. TimeShift detects faces in the picture and allows you to choose the best profile shot of each person in the picture with a simple zoom-and-toggle option. It is perfect for moving subjects like kids who can’t stay still or when someone closes their eyes in a picture. You can literally ensure that your picture has everyone’s eyes open. No more retakes. Again, this is a remarkable addition on a smartphone in this category.


You can also use the built-in Story Maker app to bring a collection of photos and videos together, along with music and effects, to produce an HD movie that you can instantly share on YouTube.


Amazing Battery

If you were to ask us to pick one favourite facet of the BlackBerry Z3, it would be difficult since it is an outstanding smartphone, but if you insist, we’d have to say it’s the standout battery life thanks to the ultra powerful 2500mAH non-removable battery. You can easily get a day-and-a-half of use even on 3G networks that normally gobble up battery life quickly on other smartphones. Again, this is unmatched and far superior compared to other phones in this category.


BlackBerry 10 OS

You can’t write about a BlackBerry 10 smartphone without discussing the incredible, feature-rich BlackBerry 10 OS, whose latest avatar is OS10.2.1. The BlackBerry 10 is built for productivity from the word go, and that’s not a mere marketing line.


The BlackBerry 10 is built for productivity from the word go


BlackBerry 10 features the unique and incredibly powerful BlackBerry Hub, a one-stop communications central that had everything from e-mail to BBM to Facebook, with the ability to ‘peek’ into the BlackBerry Hub from anywhere, so you’re always only one swipe away from what matters to you. All this without opening individual apps for each task, as on other platforms.


With OS 10.2.1, what was great has become even smarter! OS10.2.1 comes with incredibly cool features like your BlackBerry Z3 learning your sharing pattern (e.g., whom you send the most e-mail to, chat most with, etc) and adjusting the sharing menu based on the frequency of past selection to making sharing incredibly easier, to a customisable pinch gesture to filter BlackBerry Hub or Priority Hub to make sure you can see just what is critical immediately after a long meeting.


The browser, which is rated as the best HTML5 capable browser, is also another winner that sets OS 10.2.1 apart. The browser is incredibly fast, with fluid and responsive scrolling and zooming. It includes many advanced features, supports multiple tabs, lets you browse sites privately, includes a reader mode, and integrates with the platform for easily sharing content. You can even save web pages for later viewing.


And then there’s the intuitive touch screen keyboard with brilliant autocorrect that’s considered the best touchscreen keyboard around. The BlackBerry Keyboard learns what words you use and how you use them, and then offers them up to you so you can type faster and more accurately. And now, with OS10.2.1, it gives you the best Hindi typing experience on a touchscreen. What is also amazing is that you can type in 3 languages at the same time, including Hinglish and it will autocorrect all three at the same time and in the same sentence!


Your productivity increases and life becomes easier as you become more timely and responsive with Instant Previews on OS10.2.1 that brings BBM, SMS and e-mail messages to you no matter what you are doing on your BlackBerry Z3 smartphone. You can even reply to your BBM or SMS messages in any app, or swipe to the BlackBerry Hub to respond.


In fact there’s more to come and BlackBerry 10.3 will be here in a few months with lots more features and goodies. And unlike other platforms where you are often stuck without OS updates because the manufacturer is not bothered once they have sold you the phone, on BlackBerry you are guaranteed OS10.3 when it releases.



Apps have been one area where critics have been saying that BlackBerry 10 is behind. But that’s not completely true. BlackBerry World has an excellent selection of over a 100,000 apps, including most popular ones.


And incidentally, most people hardly use 10-15 apps—not what we say, but based on real research. But BlackBerry has innovated and the new BlackBerry Z3 supports Android apps too.


You can use everything from the latest version of Instagram for Android to Google Earth and Google Maps. With a tool like Snap you have direct access to Google Play app store on your BlackBerry 10 smartphone. You can also download 1MobileMarket that is a large Android app store. BlackBerry has also announced recently that with the upcoming OS10.3 release, the Amazon App Store and its over 240,000 Android apps will be available on BlackBerry 10.


And now BlackBerry Maps also has been launched in India on 10.2.1. This app provides 2D maps; local search and powerful 3D voice guided turn-by-turn directions— just like an advanced GPS navigation system. The BlackBerry Z3 also features a built-in FM radio.

And there are other incredibly powerful tools like a full office suite, Docs to Go, that comes with the BlackBerry Z3. And who can forget BBM, the best and most secure instant messenger on the planet. BBM on the BlackBerry Z3 smartphone includes BBM voice and BBM video chatting with Screen Share and support for BlackBerry Natural Sound, letting you hear nuances and variations in tone in a BBM Voice chat, and making the conversation sound like you’re in the same room. BBM Channels features a variety of Indian channels as well as BBM sticker packs for you.


So, if you’re sick of terrible battery life and constantly looking for a charging point, if you want to experience the incredible BlackBerry OS 10.2.1 is designed around productivity and communication, with guaranteed OS10.3 updates, some incredible camera features, a smooth, fast experience because of excellent RAM specs, with great access to hundreds of thousands of Android apps, besides some great choice in native apps on BlackBerry World, then the new value-for-money BlackBerry Z3 is just made for you.

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