Sponsored Post: Lumia 535: Is the magic of triple five real?

Towards the end of 2014, news of Microsoft’s first smartphone minus the ‘Nokia’ tag started doing the rounds of the technology sphere. Following a teaser that hinted at ‘magic of triple 5’, or rather the 5x5x5 innovations which were soon going to hit the Indian masses; Lumia 535 was launched as a bright and sprightly successor to Lumia 530. It was launched in November for Rs. 8,999 as a dual-SIM phone targeted at young smartphone users. Pre-loaded with a host of essential offerings, Microsoft hit the bull’s eye yet again with this true-blue budget smartphone. Here is why we say that: Let’s start with its front-facing camera. For a smartphone available in the Rs 8,000-Rs. 10,000 price bracket, a secondary camera of five-megapixel resolution and high-definition quality is certainly a high point; mainly, when it is also a ‘wide-angle’ camera. Imagine the ease with which one can now click innumerable selfies! Besides, it gives you a chance to fit more people and more of your favourite background in one selfie snapshot. After all, the more, the merrier it is. Coming to some serious work, the camera is especially handy when making video calls via Skype. Yes, Skype is another plus point, as it comes pre-installed and free with this smartphone. Users can alternate between voice and video during a call with this app. Lumia 535 is the first smartphone that comes pre-loaded with Skype. The third innovation from Microsoft is the 5 inch 960x540 Corning Gorilla Glass screen. It is high resolution and brilliant enough to satiate your hunger for dazzling visuals. Besides, notifications coming in from the two SIMs cannot be missed on this big display area. Ever thought of a budget phone that doubles up as your office on-the-go? With Lumia 535 in your pocket, it is maximum productivity for minimum price, as it also integrates the Microsoft Office Suite application for free. With this, you can not only access Word documents, Excel sheets, PowerPoint presentations and OneNote notebooks but also edit and share them. Office comes pre-installed and free of charge for life and that is what makes it the fourth innovation. Plus, Microsoft Outlook keeps you connected with the world anywhere anytime. It also brings in a fair share of entertainment with pre-integrated Xbox app which happens to be the fifth innovation. So the user can connect with peers and play games online while it creates the user’s Xbox Live avatar and gamer profile and a report card of all scores and wins. It also comes with a range of other indispensable features such as dual-SIM functionality, Windows Phone 8.1 OS, 1.2GHz Qualcomm Snapdragon 200 processor and more. You get 8 GB of internal storage, with 15 GB of free storage space on OneDrive and support for a whopping 128 GB memory using a microSD card. Taking the value-for-money experience a notch higher with its 5x5x5 innovation, Lumia 535 is spellbinding indeed.