Sony's New Cyber-shot S650, S700 Digicams

Even if you’re new to digital photography the Sony Cyber-shot S650 and S700 will ease things out for you.

Offering an affordable entry point, both cameras team good imaging quality with handy features in a compact, easy to use package that slips easily into a pocket or bag. The silver finish of the S650 is enhanced even further by the S700 that adds an extra stylish note courtesy of its high-quality all-metal body.

Picture quality is assured thanks to the 1/2.5-inch Super HAD CCD sensor with a resolution of 7.2 effective megapixels. Distant scenes can be pulled in closer with the bright, clear Sony 3x optical zoom lens that also offers a 6x digital zoom capability and up to 14x smart zoom.

Complementing Auto and Programme modes, a choice of seven Scene Selection modes adjusts camera settings for optimum results under a wide range of shooting conditions. In High Sensitivity mode, sensitivity is boosted to ISO 1000, making the S650 and S700 perfect for capturing clearer, blur-free images indoors or in difficult low light conditions without flash.

Dependable shooting is even surer with a handy new Function Guide that offers an on-screen description of each shooting mode, making it easy to pick exactly the right mode for any subject. Selection of flash, macro, self timer and other settings are also confirmed with the aid of easy-to-understand on-screen icons.

As another bonus for beginners, both cameras offer guidance on how many shots can be captured on the remaining memory as well as suggesting the most appropriate image resolution for a preferred print paper size. For even greater convenience there’s also a ‘Direct Play’ button that switches instantly to playback for quick confirmation of shots.

The Cyber-shot S650 and S700 will be available throughout Europe from mid-February 2007.