Sony working on brand-new design for next Xperia flagship smartphone: Report

Sony will soon be launching a new range of products, that will skip on the much-used Omnibalance design philosophy, meaning we will see some fresh new products coming from the brand going forward.

Sony only recently launched its premium flagship, the Xperia XZ1, but talks about its next flagship have already begun to emerge. The Indian Express has reported that Sony will soon be launching a new range of products, that will skip on the much-used Omnibalance design philosophy, meaning we will see some fresh new products coming from the brand going forward.

Sony Xperia XZ1 Moonlit Blue

Sony Xperia XZ1 Moonlit Blue

The news directly comes from Sony India's managing director, Kenichiro Hibi, who confirmed the move. Hibi told the publication that company has been using its omnibalance design for long and will continue to do so as long as the X series is available in the market. Clearly, this also means that next year's Xperia X series smartphone will also feature the Omnibalance design.

But the managing director also added that the brand is planning to launch a "new generation of products" and this is where customers can expect a completely new design language.

Hibi did not share a timeline nor give a hint as to when these new devices will arrive, but going by what has been conveyed there are two possibilities.

The Sony Xperia XZ1 in Moonlit Blue, black, Warm Silver and Venus Pink

The Sony Xperia XZ1 in Moonlit Blue, black, Warm Silver and Venus Pink

With the first one, Sony could announce a new series of devices ('V' for instance) and give it the new design language, while retaining the Xperia X series like the it did with the earlier Xperia Z series.

The other possibility could see Sony cull the rest of its smartphones in favour of the new range, design philosophy and a more focused (smaller range) smartphone lineup. Either ways, Sony fans sure have something to look forward to in the coming months.





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