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The DVD format is relentless. The big guys are not letting this market go, even though we have Blu-ray out, and flash drives that store triple the storage amount in DVDs. One of the biggest guys, Sony, has launched AD-7240S, a new high-end DVD burner. The DVD Re-Writable from Sony is claimed to be the world’s first DVD burner to achieve a 24x burning rate.
The AD-7240S’ Auto Strategy Technology, which was first seen in the predecessor series AD-7200, works like this: When you burn a DVD, the drive always reads a section of the media in advance so that the writing head can be optimally adjusted. Adaptive Self Tuning also makes the drive automatically adapts to the disc and the hardware environment in every burning process to compensate quality fluctuation.
Rajesh Goenka, VP-Sales and Marketing, Rashi Peripherals Pvt. Ltd., said, “We would like to take this opportunity to congratulate our SAP, as they will be the first in India to sell 24x DVD-RW. This is undoubtedly the latest, fastest and most reliable DVD-RW available in the market to date. With this, I am sure our partners will be able to further capitalize the leadership position of Sony in the ODD business. Besides being the first 24x DVD-RW to be launched in India, I hope we will also further improve the profitability of out partners. At Rashi we believe in the best – The fastest, the most reliable and a profitable business module.”
The AD-7240S comes with a serial ATA interface. It burns DVDs in +/-R format at up to 24x speed and CDs at up to 48x speed. In DVD-RAM and DVD+R9 format, and on double layer DVD-R media, the AD-7240S writes at up to 12x speed. DVD+RW discs are written at up to 8x speed and DVD-RWs at up to 6x speed. The AD-7240S achieves up to 16x reading speed with DVDs and 48x reading speed with CDs.
The DVD Re-Writable AD-7240S is compatible with DVD+/-R, DVD+/-R DL, DVD+/-RW and DVD-RAM (Ver.2), CD-Audio, CD-ROM (mode1 and mode2), CD-ROM XA (mode 2, form 1 and form 2), Photo CD (single and multiple sessions), CD Extra, CD-R, CD-RW, CD-TEXT discs. It can also playback CD-I (FMV) and VIDEO CD with special hardware. This drive unit can also play DVD-Video with special function, such as MPEG decoder.
The DVD Re-Writable AD-7240S by Sony is available through Rashi Peripherals and its 53 branches throughout India at an estimated retail price of Rs. 1500 and comes with a 1 year warranty.
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