Sony’s media Software division today announced that it is shipping Blu-print, which is a commercial product designed for use in authoring DVDs in the new Blu-ray format. The Blu-print authoring application, developed by Sony Pictures Entertainment, runs on most high-end Windows-powered workstations and enables post-production facilities and movie production studios to utilize the advanced features of the BD-ROM format. Uusers can use Blu-print to create menu navigation for their Blu-ray discs and utilize the advanced features of the format such as BDMV (Blu-ray Disc Movie) ‘popup’ menus and BD-J (Blu-ray Disc Java) interactivity. “The Blu-print application effectively unlocks many of the most advanced Blu-ray functions and capabilities, providing producers of the new disc format with a comprehensive resource for developing higher quality projects than ever before,” said Dave Chaimson, vice president of marketing, Sony Media Software. Blu-print is now available for $50,000 per license.