Sony India launches Cyber-shot DSC RX100 for Rs.34,990

Sony India has launched what it calls the world’s first Cyber-shot with 1.0-type 20.2 effective megapixel sensor and bright F1.8 lens...

Sony India has launched what it calls the world’s first Cyber-shot with 1.0-type 20.2 effective megapixel sensor and bright F1.8 lens, the DSC-RX100. The company adds in its official statement that DSC-RX100 is sleekly crafted in aluminium for strength, lightness and luxurious looks, and inherits many advanced imaging features from Sony’s α range of A-mount and E-mount camera families. With this offering, the company is launching it as an accomplished partner for travel, portraits or street photography.


The company further adds that DSC-RX100 is the world’s first 1.0-type Exmor CMOS sensor with a resolution of 20.2 effective megapixels. The sensor has an area that’s around four times larger than the 1/2.3-type imager in regular point-and-shoot cameras. Sony India adds that it captures far more light than small-sensor cameras and is the key to beautiful, detail packed images and Full HD movie clips with very low noise.

Sony India launches Cyber-shot DSC RX100

Sony India launches Cyber-shot DSC RX100



The larger sensor is partnered with an ultra-bright Carl Zeiss Vario-Sonnar T lens with 3.6x optical zoom range. In contrast with standard point-and-shoot cameras, the wide F1.8 maximum aperture lets in more light to complement the resolving power of the large 1.0-type Exmor CMOS sensor, the company adds further.


In common with high-performance DSLR optics, the lens features seven-bladed circular aperture. This makes it easy to produce pro-style defocused effects, with subjects in sharp focus against a smoothly-blurred background, claims the company. The lens also features an Advanced Aspherical (AA) glass element that contributes to the camera’s extremely compact dimensions without sacrificing optical performance or resolution, Sony India adds.


The optimised BIONZ image processor maximises shooting responses while assuring exceptionally clean, natural images. Speedy burst shooting at up to 10 frames per second (full-resolution) lets you grab split-second photo opportunities, while high-speed autofocus locks onto your target in as little as 0.13 seconds, claims Sony India.


The official statement further adds that even if you’re shooting outdoors, it’s easy to see subtle details and tones on the bright, high contrast 7.5cm (3") Xtra Fine LCD. With a 1229k dot resolution, the screen debuts new WhiteMagic technology that uses white pixels in addition to RGB to boost screen brightness. It’s easy to fine-tune one’s image with a wide range of manual adjustments, either while shooting stills or Full HD video. 


The DSC-RX100 features a Control Ring that surrounds the lens body and the company mentions that it allows smooth, fingertip adjustment of exposure, zoom, picture effect and other functions; it makes versatile DSLR-style creative control over one’s image easily accessible.


Frequently used functions can be assigned to a handy Fn (function) button for instant access. Memory Recall stores up to three groups of settings for instant recall – a big time-saver when you don’t want to keep adjusting parameters for favourite scenes.


Just like a DSLR camera, users have a choice of auto and manual focus modes for greater control over their image, adds Sony India. If you’re focusing manually, MF Assist magnifies your image to simplify fine adjustments. There’s also a convenient Peaking function that highlights sharply-focused areas of the image on screen.


Sony India further claims that there’s a generous choice of artistic options to expand shooting possibilities for enthusiasts and novice photographers alike. It’s easy to fine-tune the look of your image with a choice of six creative styles to suit the scene or your personal preference. Picture Effect offers an inspiring choice of 'in camera' effects that can be previewed on the LCD screen, including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour and other (Note: real-time preview not available with all Picture Effect settings).


Shared with the latest α range of A-mount and E-mount cameras, Auto Portrait Framing makes it simple to capture personality-packed photos of family and friends. The official statement further adds that Cyber-shot does all the hard work, automatically detecting faces and cropping the scene to create tighter, pro-style compositions without sacrificing pixel count.


Sony India has priced the DSC-RX100 at Rs.34,990 and it is available at select Sony Center and key camera stores across India.

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