Sony Ericsson Finally Launches Satio, Aino and Yari in India

Sony Ericsson has unveiled their ‘Communication Entertainment’ consumer proposition, the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment. Bringing this offering alive and it’s take some time but Sony Ericsson has finally launched its new product line of handsets that include the much awaited 12MP camera phone the Satio and of course the Aino and Yari are also here now.

The future of mobile entertainment, the Satio, Aino and Yari phones are designed to offer users the ultimate multimedia experience with Remote Play access to videos, television shows and photos and they also incorporate gesture based gaming.

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Satio_**

“Bringing together rich content, unique applications and best in class entertainment experiences, our Communication Entertainment proposition is the next step in our evolution”, said Anil Sethi, President, Sony Ericsson Mobile Communications India at the launch. “Everything that we have done to date has brought us to this point and we are now ready to unveil the next chapter in the evolution of the company – Communication Entertainment – providing consumers unlimited opportunities to share their entertainment experiences.”

Aino

“The introduction of the Satio, Aino and Yari phones in India will redefine the communication and entertainment experience for mobile users.” said Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India. “The range packs in the best technology and applications, to deliver the ultimate entertainment experience on the go.”

Sony Ericsson’s Communication Entertainment consumer proposition is based around three key promises:

Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.

Broadening entertainment experiences by integrating the mobile phone into other devices in the home letting consumers share and enjoy entertainment content through a variety of channels including TV, PC and Hifi systems.

Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of web applications and Sony Ericsson’s unique Play Now offering.

Yari

A quick recap of the handsets features –
The Satio runs on a Symbian operating system and features -

• 3.5 inch TFT Touchscreen (360 x 640 pixels, 16 million colors), 16:9 widescreen format
• 3G (HSDPA), GPRS/EDGE
• Wi-Fi, DLNA, Bluetooth 2.0 with A2DP, USB 2.0
• GPS with A-GPS support (Google Maps)
• 12.1 megapixel camera and Xenon flash, LED for Video, geo-tagging, Face and Smile Detection
• FM radio
• MicroSD card support

The second handset, the Aino slider that offers Remote Play for the PS3 comes with -

• 3 inch limited touchscreen (240 x 430 pixels, 16 million colors)
• 3G (HSDPA), GPRS/EDGE
• Wi-Fi, DLNA, Bluetooth 2.1 with A2DP, USB 2.0
• GPS with A-GPS support (Wayfinder, Google Maps)
• 8 megapixel AF camera with LED flash, geo-tagging, Face Detection
• FM radio
• MicroSD card support

The last handset that made its India debut is the Yari slider that has -

• 2.4-inch limited touchscreen (240 x 320 pixels, 256K colors)
• 3G (HSDPA), GPRS/EDGE
• Bluetooth 2.0 with A2DP, USB 2.0
• GPS with A-GPS support (Wayfinder)
• 5 megapixel AF camera with LED flash, geo-tagging, Face Detection
• FM radio
• MicroSD card support

Personally, since we did get a chance to test them at their Singapore event a couple of months ago, I can quite confidently say that the handsets make a great addition to the existing range of mobile handsets in general that are available here in the country today. The price tags on the handsets are as follows -
Rs. 35,950 for the 12 megapixel camera phone the Satio
Rs. 28,950 for the Remote Play, PS3 compatible Aino and
Rs. 16,950 for the Yari that incorporates gesture gaming.