Aaron PereiraOct 06, 2012 10:08:26 IST
Over the past few days, if there had been any mention of Snapseed, there was a likely chance that it was because of its takeover by Google rather than the fact that it is a good photo-editing app for the iOS. Recently, Google acquired Nik Software, the developers of Snapseed. Like with most Google takeovers, the general impression was that the photo editing app would be sent into oblivion, and paved into a broader Google app. However, a report by Tech Crunch reveals that an image uploaded by Google’s Vic Gundotra using Snapseed on Google+ has been spotted.
As per the report, “Google’s Vic Gundotra flew to Baltimore yesterday and happily shared a photo he took during his flight on Google+. Nothing special there, but what’s interesting is that he sent the photo to Google+ using Snapseed, the – until now – iOS-only, photo-sharing app and Instagram competitor that Google acquired last month when it bought Nik Software.”
Evidence that it is in the works
Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook's online social network. Snapseed is the centerpiece of Google's acquisition of Nik Software, which developed the service's photo-editing technology.
The deal announced last month gives Google a popular service that competes against Facebook's Instagram, which is widely used to display, touch up and share photos taken on smartphones and tablet computers. Facebook bought Instagram for $715 million in a deal that closed last month.
Google did not disclose the terms of the Nik Software acquisition. Snapseed could be used to increase the usage of Google Plus, a social networking alternative to Facebook. Although Google Plus has grown rapidly since its debut nearly 15 months ago, it is still experimenting with different features aimed at getting web surfers to check into the service more frequently.
Google Plus now has about 400 million account holders, according to a post Monday by Vic Gundotra, a Google executive who oversees the service. About 100 million users come to Google Plus each month, Gundotra said. Facebook boasts of 955 million active users.
Nik Software says more than 9 million people use Snapseed's application for the iPhone and iPad. Apple, the maker of the iPhone and the iPad, named Snapseed its 'Application of the Year' in 2011.
The report by Tech Crunch goes on to state, “It was never a secret that Nik Software was already working on an Android app when it was acquired by Google. The fact that Gundotra is already using the app publicly, though, hints that it will likely launch in the near future. Also, judging from the fact that it can share directly to Google+, the app will likely have the tight integration with Google’s social network that most of us expected to see when the acquisition was first announced.”
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