Snapdeal started off the day with grand advertisements in newspapers about its Snapdeal Savings Day sale with heavy discounts on electronics and fashion products. But an hour into the sale, it was reported that the website crashed at 8.10am before resuming operations within a few minutes. The USP of the sale was supposed to be its hourly discounted sales. Google Nexus 5 would be selling at 9am for Rs 20,999 (MRP: Rs 28,999), Canon DSLR would be selling at Rs 16,499 (MRP: Rs 31,995). But a quick look at Twitter, did not throw up many tweets raving about the heavy discounts. In fact the total opposite happened. A lot of the users could not access the site or if they managed to buy a product, the payment page kept getting stuck or hung. Buyers, having already had a not so pleasant experience with the Flipkart Big Billion Day sale were clearly not amused and took to Twitter to vent out their anger.
This was a good way of looking at things.
Some users kept getting a message to check their mobile connection speeds, even when it was working fine.
Disclaimer: HomeShop18 which is in competition with Snapdeal and Flipkart, is owned by Reliance Industries which owns Network18 (publisher of Firstpost and Tech2)