Snapdeal claims that its Unbox Diwali sale saw smartphones sold at the rate of 200 per minute

If Snapdeal is to be believed, its Unbox Diwali sale has gotten off to a great start. The highlight of the sale, according to Snapdeal, is the fact it was selling 180 products a second on launch day. In a press release, Snapdeal laid out some very interesting stats for the Unbox day sale. The sale, which is running from 2 to 6 October, apparently saw 2 million customers logging on within the first hour of the sale. The company also claimed that there were 700,000 shoppers concurrently online in the first 5 minutes. Phones still seem to be the item of choice, with Snapdeal claiming that 1 lakh phones were sold within 8 hours at a rate of 200 phones a minute. Pen drives weren’t far behind, with 24,000 drives sold in the same period. Snapdeal claims that the top selling products in its sale were the Samsung J2 Pro and LeEco Le Max 2. Also included in that list was, surprisingly, a Voltas 5 Star split AC. Saurabh Bansal, Vice President, Categories at Snapdeal said, “We are very excited to see the tremendous response in the initial hours of the Diwali Unbox Sale. Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale.”