Snapchat's new feature recognises objects, events and gives out filters accordingly

Snapchat has reportedly unveiled a new feature over the weekend which can recognise food, concerts, pets, beaches and sports. The new feature will also automatically recognise the objects and events when you take a snap and give you the right kind of filters for them when you try and edit the photos. [caption id=“attachment_4099269” align=“alignleft” width=“380”]  The Snapchat app logo. Reuters.[/caption] The report by Mashable claims that even though the software should be more attuned to finding out real-time images, it worked surprisingly well with generic Google images found on the net. In another report, a Snapchat spokesperson told MacRumors that the image processing was conducted locally inside the device and the software will be used to continuously improve the feature and accuracy of the device. [caption id=“attachment_4231795” align=“alignnone” width=“450”] New Snapchat filters. Mashable[/caption] This news comes on the background of a massive redesign  **Snapchat**  is attempting to reach a broader audience. Snap has disappointed investors each quarter of its brief existence as a public company. Chief executive Evan Spiegel said the company was launching the redesign after hearing for years that Snapchat was difficult to understand or hard to use. The 27-year-old CEO said there was a “strong likelihood” the redesign would be disruptive in the short term but said Snap was willing to take the risk for long-term gain. With inputs from Reuters