tech2 News StaffJan 29, 2015 14:58:16 IST
Last year in December, leaked Snapchat emails had revealed that the app had acquired QR scanning startup Scan.me. Now, after over a month, it has released a new feature called Snaptag, telling us exactly why it acquired Scan.me.
Along with Discover, the company has announced Snaptags that helps create a unique QR code for every Snapchat user. So, if someone points their Snapchat camera at a Snaptag, then the app will add the corresponding users as a friend.
This new feature is believed to come as a rescue to users for adding people. Snapchat has users with really weird names, and many find it a task to go to Setting > Add friend and then type out the name. Snaptag makes this process easy and just a click away.
This would surely help Snapchat expand the members in its community, and pretty much explains why a company like Snapchat was willing to pay $50 million for a startup that connects QR codes to people's identities.
"Snaptags will be huge for Snapchat’s rapidly growing community of creators that use Snapchat Stories to entertain millions of fans. They can easily toss their Snaptag up on Instagram, Twitter or Facebook to score more followers," points out Techcrunch's Josh Costine.
Lately, the company also introduced a new feature called Discover offering individual “channels” for its various media partners that include five to 10 stories a day. Snapchat has partnered with CNN, ESPN and nine other media companies to feature videos and articles on its mobile messaging service, a move that heightens the competition with social networks such as Facebook and Twitter.
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