Snapchat launches Cameos that lets you add your face on existing videos, GIFs

Snapchat has announced that Cameos works only with a pre-selected list of clips.

Last month, Snapchat started to test a new feature called Cameos, which essentially relies on deepfake technology. The feature is meant to allow users to use their selfies to replace faces of people in videos and GIFs — purely intended for entertainment purposes only. Starting today, Snapchat has started to officially rollout this feature.

 Snapchat launches Cameos that lets you add your face on existing videos, GIFs

Snapchat Cameos

Snapchat has announced that Cameos works only with a pre-selected list of clips. The app will have a selection of 150 videos that are divided in different categories, that can be used for the feature. The technology used by Cameos is similar to the controversial deepfakes technology, used to create fake videos. However, what keeps Cameos uncontroversial is that Snapchat only allows users to put their faces on videos, which have been selected by the company.


As per Snapchat's official website, users will also be able to choose who can see their Cameos selfies and videos. Users will have the option to make it visible to 'Everyone', 'My Friends' or 'Only Me'. Snapchat will also let its users report Cameos content in case they come across anything 'inappropriate'.

Snapchat Cameos: How it works

Step 1:Open Snapchat and head to a chat with any of your contacts

Step 2:Tap on the emoticon icon above the keyboard.

Step 3:Here, when you take a selfie within the chat, you will be prompted to select if you want to use Cameos.

Step 4:Select a video from the list shown to you. You will be able to save the video to your smartphone or share it with a friend on Snapchat.

No other app currently offers this feature, where you can paste your photo over that of a person inside a GIF. This could be used as a Bitmoji replacement for those who are not too fond of avatars.

Welcome to Tech2 Innovate, India’s most definitive youth festival celebrating innovation is being held at GMR Grounds, Aerocity Phase 2, on 14th and 15th February 2020. Come and experience an amalgamation of tech, gadgets, automobiles, music, technology, and pop culture along with the who’s who of the online world. Book your tickets now.