The function will allow Snapchat users to point its camera at an item and buy it from Amazon.
**Snap** Inc said on 24 September it is testing a new way to search for products on Amazon.com through its
**Snapchat** app’s camera, allowing users to shop directly using the messaging app. The visual search function will allow Snapchat users to point its camera at an item or barcode and buy it from
**Amazon** . [caption id=“attachment_5253381” align=“alignnone” width=“1280”]![Introducing Visual Search. Image: Snapchat blog]()
Introducing Visual Search. Image: Snapchat blog[/caption] “When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon,” the company said on a
blog post. Snap said it would be rolling out the feature to its users in a phased manner.
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