SimpleTech Launches Its Pininfarina-Styled Portable Drives

SimpleTech, Inc., a designer, developer, manufacturer and marketer of custom and open-standard memory solutions based on Flash memory and DRAM technologies, and external storage solutions, today announced the launch of its new line of sleek, sporty Pininfarina-designed portable drives. “We are proud to start a new cooperation with such a prestigious partner as SimpleTech,” said Paolo Pininfarina, President and CEO of Pininfarina Extra, Turin, Italy, the company of the Pininfarina Group specializing in interior and product design, and responsible for designing SimpleTech’s new line of portable drives. “This line represents the innovation, dynamics and essence of Pininfarina’s design identity.” In terms of performance, the drives are fast, operating at 5400 RPM with 8 MB Cache. This combination of both stylish form and function is a significant departure from the competitive landscape where external drives are typically heavier and are designed with a more basic, industrial look and feel. The SimpleTech portable drives are available in four capacities with the following Manufacturer’s Suggested Sales Prices: 40 GB at $109.99 60 GB at $129.99 80 GB at $149.99 and 100 GB at $179.99 Colors available are red, gray, silver, white and black. Not all colors are available in every capacity. Rollout of the new line of portables to SimpleTech’s retail customers is expected to be completed in the third quarter of 2006. [/TAGS]